Statistics

TARGET AUDIENCE OF EXHIBITION VISITORS — INTERHOME 2007
Analytical Report on Research Results

Sex Structure of Visitors

72% — male, 28% — female

female	male

Age Structure of Visitors

Almost every second visitor is under 35, every third visitor — from 36 to 45 years old

20 — 24	25 — 35	36 — 45	46 — 65+

Type of Visitors-Specialists/Private Persons

Most of visitors (77%) represent commercial organisations and business circles, specialists; the rest are private persons

Specialists	Private Persons

Social Status of Visitors, %

The largest group of visitors was represented by top managers, especially, in the category of trade visitors;
private persons were mainly represented by clerks

Top Manager	41
	18
	36
Specialist	22
	35
	25
Entrepreneur / business owner	22
	21
	22
Manager	14
	6
	12
Student	0
	6
	1
Temporary out of work	0
	6
	1
Other	0
	9
	2
specialists private persons all visitors

VISITING OF THE EXHIBITION

More than half of visitors planned to spend one day at the exhibition. This is mainly the position of private persons, and within this group less than 20% of visitors planned to attend the exposition for 2 or 3 days. Unlike them, every third specialist planned to attend the exhibition for 2 days, and every fourth trade visitor — planned to work at the exhibition for 3 days. In general, this may indicate high interests of business representatives to the exhibition.

Almost 40% of visitors believe that running the exhibition of weed-end day is convenient for them. At the same time, about the same number of visitors state that it does not matter. Only every fifth visitor considers this fact to be inconvenient for him/her. It is important to note that the share of those visitors who are not satisfied with running the event on a week-end day is higher among specialists.

BUSINESS ACTIVITY OF VISITORS

Services Arousing Interest

Purchase, rent and sale of apartments are popular services among exhibition visitors. The highest interest was provoked by real estate purchase sector — every second visitor in interested in such kind of services. Rent and sale of real estate is interesting almost to every third visitor of the exposition. Percentage of those interested in purchase of real estate is higher among private visitors? group, while rent and sale — among specialists.

Purchase of real estate	54
	62
	56
Rent	38
	24
	35
Sale	31
	6
	25
Consulting	20
	12
	18
Real estate management company	4
	3
	4
Other	11
	18
	13
specialists private persons all visitors

Purpose of the Deal

The purpose of the deal for every second visitor of the exhibition is conducting the business. The share of those aimed at rent and use of real estate for living and investments is substantially lower than other and is not more than 25%.

A typical feature of specialists, unlike private persons, is their interest to leasing real estate — for every third business representative leasing is the purpose of the deal.

Business goals	52
	40
	52
For rent	29
	0
	22
For private living	19
	20
	19
Investment goals	19
	20
	19
Status increase	5
	20
	7
Other	5
	0
	4
specialists private persons all visitors

Market Sectors Interesting for Visitors

For most of visitors the most attractive market segment is residential real estate. Interest to commercial real estate is higher among specialists.

Commercial real estate	40
	18
	35
Residential real estate	75
	85
	78
specialists private persons all visitors

Credit Planning for the Purpose of Making a Deal

Every third visitor to INTERHOME 2007 plans to take the credit for financing of deals. The share of those planning to take the credit is slightly higher among specialists.

Are planning to use banking credit	28
	21
	26
Are not planning to use banking credit	72
	74
	72
specialists private persons all visitors

EVALUATION OF THE EXHIBITION BY VISITORS

Evaluation of the Overall Organization of the Exhibition

The overall impressions of visitors are favourable — 78% of visitors highly appreciated the organisation of the event.

Excellent	24
	9
	20
Good	68
	82
	72
Satisfactorily	24
	9
	20
specialists private persons all visitors

Evaluation of Exposition Quality

Visitors are also satisfied with the quality of the exposition — about 90% of visitors provided positive feedback.

Excellent	29
	12
	25
Good	61
	76
	65
Satisfactorily	9
	12
	9
specialists private persons all visitors

Satisfaction with the Established Business Contacts

Visitors to the exhibition are satisfied with the quantity of the established business contacts. The highest rating is given by 29% of visitors, more than half of visitors evaluate business contacts established at the exhibition as “good”.

Excellent	30
	26
	29
Good	56
	62
	57
Satisfactorily	13
	9
	13
specialists private persons all visitors

Readiness to Visit the Exhibition Next Year

Almost all visitors state, to this or that degree, that they are ready to visit the exhibition next year, which proves once again their satisfaction with the event. Specialists are more sure in their desire to visit INTERHOME 2008 than private persons.

Are planning to visit	74
	56
	70
Will possibly visit	24
	44
	28
Are not planning to visit	2
	0
	1
specialists private persons all visitors